HOSPITALITY PROJECT

Tonino Lamborghini reinvented the hospitality concept with his new project that creates a world of style, culture, art and exclusive services. 5-star hotels, coffee bars, restaurants, lounges, convention centres, residence and branded apartment-hotel: the Tonino Lamborghini Hospitality project expresses the brand’s intrinsic values of excellence and Italian style by creating locations characterized by a vanguard design and a refined environment.

Targeted to a high-end clientele, the locations perfectly represent the brand’s vision of bringing the Italian passion and spirit to the world through spaces in which the brand’s style can express itself in all its explosive vitality, creativity, beauty and high-quality.

The Tonino Lamborghini Hospitality project initially started with businesses such as branded coffee lounges and restaurants that offer an Italian-style experience starting from the selection of Tonino Lamborghini products including energy drinks, wines and spirits. With an easily recognizable design thanks to the blend of lines, clear-cut shapes and a modern mood, all the cafés and lounges are characterized by a sophisticated and welcoming environment that is closely studied to be perfectly integrated with the local culture. «This new project perfectly embodies my motto: if I cannot give you Italy, I will give you the feeling of it!» - Tonino Lamborghini

SYRIA

The latest Tonino Lamborghini Café opened in June 2021 in the residential area of Al-Ghassani, Damascus, Syria. The first Syrian café was opened in 2009; during the war it remained open inside the Four Seasons Hotel and in 2021 it moved to a new location, where all the furnishings and equipment are manufactured in Italy with the Tonino Lamborghini branded style.

The interior of the venue perfectly reflects the spirit of the brand with a completely new design and location. All the furniture and equipment are designed by Tonino Lamborghini and manufactured in Italy in the brand's typical style: the use of modern materials, sophisticated and branded design elements, and clean-cut lines. The Tonino Lamborghini Café Damascus offers refined delicacies created by top chefs: a mix of Italian and local culture for national and international customers who wish to enjoy true Italian flavour in an exclusive location.

« I'm very grateful to my Syrian partners for their commitment that has led our brand to be one of the very few international brands that remain active in Syria despite the conflict," he said in his opening video» - said Ferruccio Lamborghini, CEO and VP of Tonino Lamborghini, in his inaugural video address. «We want to offer customers in Damascus a new 'place-to-be'. Our clientele will have a new meeting point where to feel surrounded by all the values of our Italian family's DNA and heritage».

The Tonino Lamborghini Café Damascus in Al-Ghassani will be the first of many more cafés to be opened in Syria with Italian interiors, technical equipment and menus, where customers will feel surrounded by the Tonino Lamborghini style.

NEXT OPENINGS

By the end of 2022, new venues will come to life to continue offering branded catering characterised by original menus and sophisticated Italian-designed environments, designed to be well integrated with the local culture in the places where they will be opened.