Last February, on the lobby floor at ANA InterContinental Tokyo, in the heart of the city, the Bull brand opened its new first flagship store in Japan choosing the residential and commercial district of Akasaka (赤坂), in Minato. Akasaka offers a sophisticated mix of upscale bistros, luxury hotels and corporate headquarters and is now a grown-up destination for dining and shopping with a large share of Tokyo's Michelin-starred restaurants and many of Tokyo's premier hotels.

The luxury retailer will offer the new collection of Tonino Lamborghini luxury Swiss-made watches, sunglasses, leather goods and bags, graphic tees and other premium accessory products embodying the Tonino Lamborghini lifestyle.
The shop follows the Tonino Lamborghini brand’s palette and design system. The Bull brand’s original design elements – hexagons, shields, sharp lines, and neon lights – were the creative starting point for the Tonino Lamborghini Tokyo flagship store. Tonino Lamborghini historic chromatic range enriches the shop with colours and character. Red - emblem of passion, energy, great personality, and self-esteem -, and black - symbol of strength, but also of elegance and reliability just like the Tonino Lamborghini brand - are the brand’s iconic pantones. They are accompanied by mandarin orange, blue Italy, yellow lemon and white milk, special colours that have distinguished the family businesses throughout the years, recalling the Lamborghini family heritage.

Ferruccio Lamborghini, CEO and VP of Tonino Lamborghini SPA commented at the digital shop presentation: "The flagship store is a further confirmation of our commitment to export the Italian spirit and way of life throughout the world, in the form of unique and distinctive projects that combine the excellence of Italian design and workmanship. I am happy to introduce to Japan our brand inspired by my family engineering heritage. Our clients will have the chance to experience and become part of our Made in Italy lifestyle.” He also added: “Overcoming challenges has always been a driving force for the Lamborghini family. Nowadays, worldwide we are facing hard times, but in Tonino Lamborghini we are looking towards the future with our bold and positive attitude. We hope to share our values and spirit with our Japanese clients and to come to your beautiful country as soon as possible.

Quality, craftmanship and Made in Italy design: these are the distinctive traits of the Tonino Lamborghini branded collections characterized by high standards of production and accurate selection of raw materials. All the Tonino Lamborghini accessories convey the DNA of the Lamborghini family and are worldwide ambassadors of the Italian style and craftmanship. All the accessories are enriched by the unmistakable brand logo: a red shield enclosing the legendary “Raging Bull” accompanied by the Tonino Lamborghini signature.

This year, the Tonino Lamborghini brand celebrates its 40th Anniversary. Quality, innovation, Italian style, resourcefulness: these have been constant values of the company and pillars of the family business and they have been representing the Tonino Lamborghini brand manifesto for 40 years. Still today, the key characteristics of the Tonino Lamborghini brand’s mentality are: to dare, enjoy life, never settle, respect the past, and self-esteem.

ANA InterContinental Tokyo mirrors the rich diversity of this city. 844 contemporary guest rooms and suites offer choice views to Tokyo Tower, the Imperial Palace Gardens or towards Mount Fuji. The dynamic buzz of the lobby calls to mind some of Tokyo’s famous street scenes while our well-appointed location keeps our guests close to iconic destinations such as Ginza, Roppongi and beyond. The hotel’s exceptional food experiences found in 12 of our restaurants and bars evoke the city’s world-class dining reputation. A newly refurbished Club InterContinental reflects a sanctuary of urban sophistication, much like that found in the many local temples and shrines here. All this, whilst history is quietly being written inside our 22 elegant Japanese banquet halls. Every moment you spend here deepens your relationship with this remarkable city.

Enter the Tonino Lamborghini shop and feel the unmistakable energy of the Raging Bull.


Address: 1-12-33 Akasaka Minato-ku Tokyo
Tell: 03-3505-1111
Opening hours: Mon-Sun, 10am to 8pm
Social: @toninolamborghinitokyo