TONINO LAMBORGHINI PRESENTS A NEW CO-BRANDED PROJECT WITH BREO

TONINO LAMBORGHINI PRESENTS
A NEW CO-BRANDED PROJECT WITH BREO

Tonino Lamborghini joins forces with BREO for the production and marketing of smart portable massagers. The new co-branded collection includes four portable massager devices – iDream 5S, iNeck 3Pro, Scalp mini pro and iSee M – customized with the Bull brand’s unmistakable Italian flair. The new accessories have already previewed at three Chinese Tonino Lamborghini pop-up stores inside Uniwalk shopping mall in Shenzhen, International Financial Center in Changsha and Qibao Vanke Mall in Shanghai. For over 20 years the Dragon country has been one of the Italian brand’s first markets and, to this day, it represents most of the company’s business thanks to its 5-star hotels, real estate projects and luxury home accessories.

In the next months, six more devices will complete the Tonino Lamborghini x Breo collection that in 2021 will be on sale in flagship stores, shop-in-shops, selected premium and pop-up shops for a total of 165 stores in Greater China. Furthermore, the commercial distribution will include online and TV sales channels and, in the forthcoming years, other markets like South Korea, Japan and USA.

“Integrating the traditional Chinese medicine and Breo’s modern advanced technology with our Italian style and design, we have created new high-end relaxing portable massagers, also considered as electromedical devices that relieve muscle pain and help alleviate tension, bringing physical relief and positive energy to every consumer – said Ferruccio Lamborghini, CEO and VP of the Italian company in his live-stream speech at the first pop-up shop opening in China. “Our common goal is to make the Chinese ultra-effective ancient acupressure principles a self-care routine accessible for all. Our branded glamorous massager devices have been designed according to the Tonino Lamborghini standards and aesthetics to ensure both quality of life and relaxation.  

“The collaboration with the Italian brand Tonino Lamborghini is a new chapter for Breo and represents a new way of promoting the traditional Chinese medicine worldwide” - commented Qing Chen 陈晴), Vice president of Breo. “Through design research and technological innovation, we have combined Italian Tonino Lamborghini creativity and flair with Breo’s Chinese skills and expertise to bring to the Asian market a new generation of personal care devices, opening a new era for our brand internationalization.”

The Tonino Lamborghini x Breo massager devices have a thermal function that provides comfort to contractures and improves circulation; they put into practice pulse or infrared therapy to facilitate blood circulation, muscle relaxation and to reduce fatigue. The accessories act against muscular tension caused by incorrect posture, stress or various factors and grant daily relaxation and a soothing effect in just a few minutes. The devices work with rechargeable lithium batteries and can be used comfortably at home, in the office or while travelling.
Retail prices of the first massagers are: iDream 5S 700 €, iNeck 3Pro 350 €, Scalp mini pro 150 € and iSee M 250 €.

The pop-up shops and co-branded stores follow the Tonino Lamborghini brand’s palette and design system: red, colour of passion, energy, great personality and self-esteem, and black, symbol of strength, but also of elegance and reliability just like the Tonino Lamborghini character.