TONINO LAMBORGHINI OVER THE YEARS: 1981-2021, 40 YEARS OF DARING CHOICES AND GOALS OBTAINED THANKS TO ITS RESOURCEFULNESS AND ITALIAN SPIRIT

TONINO LAMBORGHINI OVER THE YEARS:
1981-2021, 40 YEARS OF DARING CHOICES AND GOALS OBTAINED THANKS TO ITS RESOURCEFULNESS AND ITALIAN SPIRIT

During these first forty years since its foundation, Tonino Lamborghini has written pages of a story still in the making, distinguishing himself on the Italian entrepreneurial scene for his character and ingenuity, demonstrating an uncommon audacity in inventing attempting new business. Moreover, the limitless curiosity and eclecticism of the founder have allowed the brand to range and stand out in different product sectors, reinterpreted innovatively and uniquely over the years. The result of this constant effort is shown in the pages of this refined volume dedicated to the brand's enthusiasts.
Within the antique walls painted by the Carracci in the historical Palazzo del Vignola in Funo di Argelato, not far from Bologna, photographer Paulo Rentfle, under the creative direction of Roberto Rossi Gandolfi and Didier Falzone, captured the most iconic products of the famous Emilian brand.

‹‹This year marks the fortieth anniversary of the company founded by my father. Forty years of bold choices and goals were obtained thanks to his resourcefulness and Italian spirit. Since "Heritage is our future," these four decades represent the solid base on which every day we build the future of our company. Therefore, with great satisfaction, I wish to share a memorable journey through the Tonino Lamborghini universe, confident that this anniversary is not just a glance at the past. However, above all, a new starting point to look at the future with renewed enthusiasm and energy››

- said Ferruccio Lamborghini, CEO, and VP of Tonino Lamborghini Spa.


THE REFINED ECLECTISM OF TONINO LAMBORGHINI:
A MADE IN ITALY STORY TO BE NARRATED

Leafing through the book's pages, it is noticeable how each product has managed to find a merging point between fashion and market demands in different periods, always with the addition of that personal touch that has characterized the Tonino Lamborghini brand’s experience. In the volume Over the Years, consumer goods are pictured as works of art to celebrate a particular history that has made Italy great.

The Bull brand’s collections are a summa of Italian style: bold lines and original design have always been the starting point for creating new accessories and the conception of projects, always conceived as authentic luxury experiences.

The shapes and designs regularly recall the mechanics and speed tradition. Passion for classical and modern art and the innate inclination for achieving the highest aesthetic value also play a leading role. Thus, the Emilian brand's corporate culture and education create a universe of style always ready to experiment in new fields, without ever giving up that "Lamborghini DNA" that leaves its mark on the extraordinary vision of things.

When in 1981 the Commendatore Tonino Lamborghini decided to found the homonymous brand, his idea was clear and precise. He wanted to create a brand dedicated to luxury that could be a new symbol of Italian style in the world and, at the same time, to outline a way of doing entirely personal business. And "under Taurus sign," the Lamborghini destiny continues to prosper until today, beyond the Pillars of Hercules of the Italian entrepreneurial reality.