TONINO LAMBORGHINI WILL SHOWCASE HIS TIMEPIECES AT COUTURE 2021

TONINO LAMBORGHINI WILL SHOWCASE HIS TIMEPIECES AT COUTURE 2021

Tonino Lamborghini Timepieces and BeauGeste Luxury Brands – the Brand's exclusive agent in the USA – will participate in the next edition of “Couture” watches exhibit in Las Vegas from August 24th -26th, 2021. Held annually at the luxurious Wynn Resort, the Couture Show is one of the leading trade shows specializing in designer fine jewellery and luxury timepieces. BeauGeste Luxury Brands will exhibit Tonino Lamborghini watches in the “Krug” ballroom and will be showcasing the entire collections to America’s elite top-tier buyers and the most recognized luxury consumer and trade media.

"After one year and a half of pandemic, we are delighted to take part in Couture Las Vegas 2021 thru our exclusive agent BeauGeste, because this exhibition has always been a reference point for the watchmaking industry in this part of the World. The USA has always been a significant market for our Brand and our timepieces, so it is strategically fundamental for us to participate this year. In addition, since USA clients have always shown much interest in our Brand and products, this market has often driven our choices in terms of design, trends, and proposals. Couture is the first trade show we can finally attend live, so we are eager to present our Swiss-made collection face-to-face to our potential clients. I am very excited about this opportunity and looking forward to receiving feedback for a project that I have personally followed and developed for many months; thus, I hope this Las Vegas appointment will set a new course for Tonino Lamborghini Watches in the United States." Ferruccio Lamborghini, CEO and VP of Tonino Lamborghini Spa.

According to Thierry Chaunu, Founder & president of BeauGeste Luxury Brands, himself a Cartier and Chopard veteran, with 35 years of luxury watch and jewelry expertise, “in the history of watchmaking, it is uncommon when a house with a prestigious engineering heritage and universal renown such as Tonino Lamborghini successfully applies its rich DNA to the particular demands of fine horology, thus keeping the same level of excellence in design and craftsmanship”.

Visitors will have the opportunity to view the newly redesigned Cuscinetto, which was originally launched in 1983 when Tonino Lamborghini created one of his first watch models taking inspiration from a mechanical element, the ball bearing (in Italian, “cuscinetto”). This model features a unique bidirectional rotating bezel, worthy of the rich engineering tradition of the “Bull brand”. Thirty-six years later, Tonino's son, Ferruccio Lamborghini, redesigned the case in titanium with Torx® screws and four different colour variations, mounted a new Swiss movement, and inserted a branded deployment buckle.

The Spyderleggero Skeleton, another iconic watch from the brand, is dedicated to the man who is ambitious, determined, and competitive. As with the Spyderleggero Chrono, it conveys the personality of the Italian “Bull brand”. The Chrono version with day and date was added to the Tonino Lamborghini Swiss Watches 2019/2020, line-up. It summarizes all the unique features of the new branded timepieces: stylistic sophistication, bold design, manufacturing research, light materials, ergonomics, and performance.

Panfilo diving watch will also be present at Couture 2021. Tonino Lamborghini has dedicated its first divers’ watch to oceans enthusiasts, people who love to sail or dive and pursue in water the same challenges and goals they chase on the road. The slanting numbers and indexes on the unidirectional rotating bezel add dynamism and vitality to this timepiece, allowing a firm and secure grip when submerged in the aquatic World. The design of the titanium "sandwich case" - with original holes in the lugs inspired by the sport car frames and four visible Torx® screws - is a clear tribute to the automotive heritage of the Brand. In five different colour variations, it is also available in a typical blue ocean shade perfect to match with the rubber strap that further recalls the colour of the deep sea. Panfilo is a diver watch with an elegant yet sporty and robust design that mirrors the values of the Tonino Lamborghini brand.

This is not the first time Tonino Lamborghini is coming to the USA: you can find the first exclusive branded flagship store in Las Vegas opened from last February 2020, located in 3570 Las Vegas Boulevard South, Palace Tower.
The boutique offers the best-selling Tonino Lamborghini fragrances collections for men, including the daring Invincibile and the fresh Essenza, and Eau de Parfum from the new women collection Ginevra. In order to guarantee the full Tonino Lamborghini lifestyle brand experience, other Bull branded products enrich the mono brand store: timepieces from the Tonino Lamborghini Swiss Watches collection, exclusive Las Vegas graphic tees and other premium accessory products embodying the Tonino Lamborghini lifestyle and Italian spirit.