TONINO LAMBORGHINI ALPHA ONE

TONINO LAMBORGHINI ANNOUNCES THE DEVELOPMENT, LAUNCH AND DISTRIBUTION OF ITS FIRST BRANDED BEAUTY DEVICE ALPHA-ONE IN COLLABORATION WITH RHYTHM CORPORATION

AlphaOne

Tonino Lamborghini Alpha-One has been launched during the BeautyWorld Japan Exhibition – Tokyo, May 16-18, 2022 – the ideal platform for discovering exciting new products and spotting the latest trends in the Japanese beauty industry.

Alpha-One beauty has been studied for having nothing to do with classic beauty devices. It’s equipped with the latest technological resources and with a unique design signed by Tonino Lamborghini. Among Alpha-One unique features is the patent-pending technology "Quattro": a unique technology that delivers vibrations to the skin more widely by generating ultrasonic vibrations from four sides in a complex manner, acting in four points simultaneously, combined with technologies such as EMS and microcurrent that gives to users a full treatment in 7 minutes.

The main goal of this device, which will be distributed online at https://rhythm-rhythm.co.jp/ and in the best Japanese beauty salon in a limited edition of 10,000 units, is to emphasize the uniqueness of each individual and to nurture self-esteem, self-confidence in everyone's abilities and beauty.

The product naming comes from the sky, but also has a family heritage origin. Besides, Alpha is the first letter of the Greek alphabet and in the same numerical system it holds the first position. This name perfectly matches with the product characteristic as well as with the brand values: legendary, timeless, innovative, daring, cutting edge, and it symbolizes the character of the targeted consumer: a real trendsetter who has the right driving force to discover what is cool and fashion in the world.

Uniqueness, confidence, vision, ambition: these are the hallmarks of the Alpha-One product and of those who use it every day.

AlphaOne