TONINO LAMBORGHINI LAUNCHES ITS NEW BRANDED COMMUNITY IN EGYPT

During the Cityscape Egypt Exhibition (Cairo, 22 - 25 September), the last Tonino Lamborghini residential project was announced and presented to the local press: 300 high-end branded apartments in the heart of New Capital, in partnership with New Plan Developments, which holds exclusive rights for the developing of Tonino Lamborghini real estate projects in Egypt.

“This exclusive partnership with Tonino Lamborghini, one of the first global brands present in the Egyptian real estate market, marks an excellence for the New Capital project” - said Chairman of New Plan Developments Walid Khalil, adding that “construction works of the project have already reached the 30% and is planned to be delivered in 2023. This project is the first of its kind in Egypt and New Plan Developments might extend the partnership with the famous Bull brand to other projects such as for new units in ÉCLAT project in Port Said Governorate and the development of a new real estate concept in the North Coast”, Khalil also disclosed.
“Our goal isn’t simply to build properties. We strive to shape intelligent architectures and refined interior design to shape dynamic communities that people love to live and work in. This is the reason why we create signature homes that become neighborhoods, brimming with life and everything we love. Because home isn’t just a place, it’s a feeling. And that’s what we promise to deliver to in all our branded residential projects” – commented Ferruccio Lamborghini, CEO and VP of the Italian Tonino Lamborghini company founded by his father 40 years ago.
“New Plan Developments was chosen because it is one of the best real estate companies in the country” – explained Gianni Overi, President of Formitalia Luxury Group, the Tuscan manufacturer which has been official licensee of the Tonino Lamborghini branded furnishing line for 20 years. “The political, security and economic stability of the Country makes Egypt an attractive destination for investments from all countries of the world, despite the continuing existence of the international COVID-19 crisis that the whole world suffers from”, Overi concluded.

THE PROJECT

Located in the heart of Egypt’s new capital, the Tonino Lamborghini “luxury studios” are part of the important residential project called Atika, conveniently nestled 45km east of Cairo, just outside the second Greater Cairo Ring Road. Set over an impressively vast 35 acres of land and lush green spaces, the city is both the latest and one of the largest editions constructed in the new administrative capital. The upcoming Tonino Lamborghini iconic real estate project is impeccably connected with the vision of the Lamborghini family. As perfect expression of the Lamborghini DNA, Tonino Lamborghini Residences New Capital Cairo is made for those who want to explore the wonders of luxury living and meant as a world class destination, effortlessly boasting comfort and luxury at its true best.

Offering a scenically elevated sky lounge, a stunning glass pool and multi-faceted sports facilities practically comprising every sport, Tonino Lamborghini Residences New Capital Cairo is fine-tuned to meet exceptional quality lifestyles. A dedicated concierge service, a fully operational visitor management system, an exclusive club house, 24h security represent the last Tonino Lamborghini high-end offer that targets both an Egyptian and international demanding clientele.

All the branded apartments will have a sharp concept design, taking to the height comfort and style; they will be furnished with the Tonino Lamborghini Casa signature furnishing collection, manufactured in Italy by the Tuscan company Formitalia Luxury Living, and will also include branded ceramics floors and walls and water design solutions, boasting modern day elegance.

NEW ADMINISTRATIVE CAPITAL

New Administrative Capital is an area 45 km east of Cairo meant to be the new Egypt government headquarters with all the country’s government ministries (including around 50,000 employees), around 119 government agencies, the Cabinet’s headquarters, the House of Representative's headquarters, and the Senate. As part of the development, there are also 20 new residential neighbourhoods at the new Capital, which can house up to 6.5 million people. The project is designed to relieve overcrowding in Egypt’s capital city, Cairo, and to boost the country’s economy. To attract investors, the Capital is also built with smart technology throughout. For those living and working in the city, there will be a unified main card, which can be used to enter the Capital and to buy products, services and be used on transport – removing the need for cash. The new Capital is set to have some of the most stringent security in the whole of Egypt too, with a security network on-site, along with a quick-acting system meaning that arising accidents and fires can be dealt with rapidly.